Learn about the latest update for the Smart Strategy ad rate which will take effect on November 18, 2024. Smart Strategy is the default ad rate for Promoted Listings with a general campaign strategy through Webinterpret. Ad rates can be managed on a per-campaign and/or a per-market basis for your international and domestic promoted listings with a general campaign strategy.
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What is the Smart Strategy ad rate update?
If you are using the Smart Strategy ad rate for any of your campaigns, it will automatically be adjusted on November 18, 2024.
The details of these changes are as follows:
- Smart Strategy ad rate: The maximum ad rate for Smart Strategy is 6.5%.
- New ad rate for peak season: The maximum ad rate for Smart Strategy will be updated to 8.5% from November 18, 2024 to December 30, 2024.
If you do not wish to benefit from the updated ad rate, you can select a different ad rate strategy before November 18, 2024, and Webinterpret will update your campaigns accordingly. Webinterpret will restore your Smart Strategy ad rate to a maximum ad rate of 6.5% after December 30, 2024.
By investing slightly more in advertising, you'll be able to reach a larger audience and drive more conversions from your campaigns. We strongly believe that this adjustment will lead to a noticeable improvement in your sales performance. This change comes from a deeper competitive analysis of ad performance across the eBay platform.
How to update your ad rate
You can manage and update your ad rate at any time from the Webinterpret Advertising Dashboard. For more information, see How to manage your ad rate for Promoted Listings.