Learn how to set up your daily budget for Promoted Listings with a priority campaign strategy through Webinterpret.
Topics in this article:
- How to approach advertising with Promoted Listings
- Daily budget options
- How to manage your daily budget
How to approach advertising with Promoted Listings
Before you start advertising your items, you need to define your business goals. This will help you identify the initial campaign settings and key metrics you should track to understand your ads' performance. Webinterpret has identified 3 different business goals that can help you position yourself and understand your needs/your intended outcome from using Promoted Listings.
You can access these business profiles and recommendations through the Campaign Model Recommendation Tool (available when you are selecting your campaign model(s) by clicking the Not sure button).
Note: You can also access an overview of business goals (PDF) at the bottom of this article.
Daily budget options
To set up your daily budget, there are two options you can choose from:
1. Select the WI recommended rate of $15/£15 as an initial daily budget, or
2. Select your average monthly sales (between 3,000 and 50,000) and your target ACOS (%). Depending on the amount that is set, Webinterpret will recommend a daily budget.
How to manage your daily budget
From your Advertising Report
1. Log in to your Advertising Dashboard and scroll down to your latest available campaigns.
2. Under List of campaigns, you will see the status of your budget. If it is marked as optimal, you can continue using the same daily budget for now. If it is marked as limited, you need to increase your daily budget to achieve the best campaign results. Webinterpret provides you with a recommended daily budget. To apply it, click the edit icon next to Daily budget and select the suggested budget.
3. Once you have selected a new daily budget, click Save.
From your Advertising Settings
1. Click Settings in your Advertising Dashboard.
2. Under Priority campaign strategy, click ACTIONS > EDIT BUDGET next to the market.
3. Edit your daily budget based on one of the options (indicated above) and click Save budget settings.