Learn about Promoted Offsite for eBay, and the key differences between this advertising model and Promoted Listings.
Topics in this article:
- What is Promoted Offsite?
- Key benefits of Promoted Offsite
- What are the differences between Promoted Offsite and Promoted Listings?
What is Promoted Offsite?
Promoted Offsite offers sellers the opportunity to extend their reach even further outside of the eBay network and attract new customers on external advertising channels. eBay automatically adjusts each listing's cost-per-click on a daily basis through an analysis of the historical cost-per-click averages that eBay’s external ad partners have charged for your listing (or similar listings). You are charged for clicks in accordance with your set budget.
You can promote your listings with Promoted Offsite on the following markets:
- Australia
- France
- Germany
- Italy
- Spain
- United Kingdom
- United States
Key benefits of Promoted Offsite
- More visibility: Attract new buyers and help drive more traffic to your listings.
- Wider audience reach: Promoted Offsite has the potential to reach a broader audience beyond eBay's platform through external traffic sources like Google.
- Effortless solution: eBay handles the entire process of running ads through Promoted Offsite, including the selection of which listings to promote and the placement of ads on external platforms. This saves much time and effort that would otherwise be spent managing external advertising campaigns.
What are the differences between Promoted Offsite and Promoted Listings?
- Placement: Promoted Offsite are displayed outside of eBay on external platforms, while Promoted Listings appear directly on eBay through search results and other prominent locations on the platform.
- Cost Structure: Promoted Offsite offers a cost-per-click model, similar to Promoted Listings with a priority campaign strategy (whereas Promoted Listings with a general campaign strategy is based on a cost-per-sale model).
- Audience reach: Promoted Offsite has the potential to reach a broader audience (beyond eBay's platform) and is able to take advantage of external traffic sources. On the other hand, Promoted Listings targets eBay users who are actively browsing or searching explicitly on eBay.