Learn how to manage your ad rate for Promoted Listings Standard with Webinterpret's Ad Rate Manager. Ad rates can be managed on a per-campaign and per-market (international and domestic) basis.
Topics in this article:
- Ad Rate Manager eligibility
- Ad rate options
- How to manage your ad rate per campaign
- How to manage your ad rate per market
Ad Rate Manager eligibility
Sellers on a Webinterpret Pricing Plan that supports Promoted Listings Standard can manage their ad rate percentage (%) directly from the Marketing Dashboard using the Ad Rate Manager.
Note: Sellers on the Promoted Listings Standard free trial for their international listings will need to upgrade to a subscription in order to have full access to the Ad Rate Manager. Sellers on the Promoted Listings Standard free trial for their domestic listings can access and make changes with the Ad Rate Manager immediately.
Ad rate options
1. Keep the current default ad rate (Webinterpret’s Smart strategy) which will not exceed 3.5%.
The default ad rate is based on the default recommended percentage supported by eBay, which is between 2 - 3.5% per campaign (Webinterpret's Smart strategy ad rate). If no changes to the ad rate are made, Webinterpret’s Smart strategy algorithm will be chosen by default.
2. Select the Webinterpret Recommended rate or eBay Recommended rate.
The Webinterpret Recommended rate option is a new option (alongside the eBay Recommended rate). Webinterpret's recommendation is based on the current trending ad rate for the specified market and other factors in the products being promoted for the campaign. This allows you to take the guesswork out of ad rate management and ensures your listings remain competitive in your domestic and international markets.
3. Input a desired ad rate range (in %), where all items will be promoted within this range depending on Webinterpret’s recommendation.
4. Select a flat rate (in %), where all items will be promoted based on this standard selected ad rate.
How to manage your ad rate per campaign
1. Log in to your Marketing Dashboard and scroll down to your latest available campaigns
2. Under List of campaigns, click the edit icon under the AD RATE column
3. Edit your ad rate based on one of the ad rate options and click Save
How to manage your ad rate per market
1. Click Settings in your Marketing Dashboard
2. Under International items, click the edit icon under the AD RATE column
3. Edit your ad rate based on one of the ad rate options and click Save
Applying an ad rate on the market level means that new campaigns will be created using this type of ad rate.
Note: Listings already included in active campaigns will remain with those ad rates that were set up for them on the campaign level.