How to access and view reporting for Promoted Listings

This article explains how to check your sales reports and marketing data for Webinterpret's Promoted Listings service. It also covers which metrics are shown in the reporting, a description of each metric used in the reporting, and how reporting will improve your workflow.

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Where can I find reporting for Promoted Listings?

Reporting can be found in the Marketing Dashboard. The report is available to view 24 hours after campaigns have been created.

Which metrics are available for Promoted Listings?

Key metrics:

  • Overall increase: Overall sales increase resulting from Promoted Listings
  • Items sold: Number of items sold from Promoted Listings
  • Total ROAS: Return on ad spend is the value of incremental sales you receive for every 1 euro, pound or dollar spent on advertising

Sales/cost metrics:

  • Total sales: Total number of units you sell (total sales for merchandise sold through Webinterpret's Promoted Listings service)
  • Organic sales: Amount of money generated from Promoted Listings, without any interaction with ads (excludes shipping price)
  • Ads sales: Amount of money generated only from ads (excludes shipping price)
  • Overall ad costs: Amount you spend on advertising

Visibility metrics:

  • Impressions: Amount of times your ads were displayed
  • Clicks: Amount of times someone clicked on your ad
  • CTR: Click-through rate (ratio of clicks to impressions, in percent %) which shows how well ads attract buyers' attention

Metrics per campaign:

  • Items sold: Number of items sold through Promoted Listings for this specific campaign
  • Sales: Total number of units sold (total sales for merchandise sold through Webinterpret's Promoted Listings service) for this specific campaign
  • Ad fees: Amount you spend on ads in your currency
  • Impressions: Amount of times your ads were displayed for items promoted in this specific campaign
  • ROAS: Return on ad spend is the value of incremental sales you receive for every 1 euro, pound or dollar spent on advertising
  • Ad rate: Percentage of your final sale price you will pay when an item is sold through Promoted Listings within 30 days of a click on your sponsored item (set by Webinterpret or by you)

How does reporting improve my workflow?

Promoted Listings reporting provides our sellers with their international and domestic Promoted Listings campaign metrics all in one place, instead of having to log in to each international eBay marketplace.

Now, you can compare your ad results across all of your markets like never before!

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