Unlocking new categories on foreign Amazon sites

This article explains how to unlock new categories on foreign Amazon sites. 

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Unlocking new categories - general information

Some of the categories on Amazon are restricted and to list in those a seller needs to meet certain requirements regarding the listings’ technical quality and appearance.

Those categories are strictly monitored (gated) by Amazon. To start listing there, a seller needs to request permission.

Unlocking new categories - step by step instructions

To apply to restricted categories you first need to log into your Seller Central Support, scroll to the bottom of the page, then do the following:

  1. Click on Get support, then select Categories and Products Requiring Approval in the right-hand list of articles.

  2. On the following page, select the category you would like to list in.

  3. Follow the instructions in the selected category article. Some categories let you request approval while others have different conditions.


If you requested approval, you will receive Amazon’s decision about the permission in the next few days. Please contact our Support department about it so that we can move forward with listing your inventory on foreign Amazon sites!

Guide to requesting permission to sell in new categories..pdf Guide to requesting permission to sell in new categories..pdf

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