Learn about Webinterpret's Promoted Listings service for eBay sellers and the key differences between the general and priority campaign strategies (previously known as Promoted Listings Standard and Promoted Listings Advanced). Promoted Listings helps your items stand out among billions of listings across eBay and be seen by millions of active buyers, increasing the likelihood of a sale. Promoted Listings is available for your international (Webinterpret) and domestic listings.
Topics in this article:
- What is Promoted Listings with a general campaign strategy?
- What is Promoted Listings with a priority campaign strategy?
- What is the difference between the general and priority campaign strategies?
- Key benefits
- Key features
What is Promoted Listings with a general campaign strategy?
Promoted Listings with a general campaign strategy costs as much as you’re willing to pay. The ad fee is a percentage of the transaction value (excluding shipping) that sellers agree to pay for the advertising. You're only charged when a buyer clicks on your promoted listing and purchases your item (cost-per-sale campaign model).
Source: Promoted Listings Overview, eBay
What is Promoted Listings with a priority campaign strategy?
Promoted Listings with a priority campaign strategy drives traffic to your listings with preferred access to the top slots of search results. With a priority campaign strategy, you'll have access to additional controls such as keyword, budget, and bidding options to target your ads. You're charged when a buyer clicks on your promoted listing (cost-per-click campaign model).
Source: Promoted Listings Overview, eBay
For more information about activating general and priority campaign strategies, see How to sign up for Promoted Listings.
What is the difference between the general and priority campaign strategies?
| Listing type | Pricing model | Keyword control | Placement | Benefit | |
| General | Fixed-price | Cost-per-sale | No | Full eBay coverage | Maximum coverage, no risk |
| Priority | Fixed-price | Cost-per-click | Yes | Top spot in Search | Highest visibility, budget and keyword control |
We advise combining both Promoted Listings campaign strategies to optimize your chance of success, meaning maximum marketplace visibility with a blended budget approach.
Key benefits
Multiple markets, one service: Gain top visibility with items promoted across international and domestic marketplaces, all managed through one user interface.
An effortless solution: Automated item selection, rate selection, keywords selection and campaign set-up achieving maximum sales uplift with minimum ad spend.
Ad cost optimization: Webinterpret maintains complete control of ad costs and directly optimizes your campaigns based on your budget.
Expert knowledge: Benefit from our expert learnings at scale, as Webinterpret manages promoted listings for millions of items (internationally and domestically).
Key features
Advertising performance reporting: Track the most important metrics directly from the Webinterpret Advertising Dashboard, for every marketplace you choose to promote on.
Automated campaigns creation: Campaigns will automatically be created after accepting the Terms and Conditions for each marketplace you wish to promote in, so you can spend more time selling and less time setting up ads.
Ad cost optimization: Webinterpret considers eBay-suggested ad rates for each promoted listing and makes the necessary adjustments to ensure ads remain competitive on a local level.
Strategic item selection and promotion: Only the highest-performing items are promoted to maximize your sales increase.
Control your campaigns: Take control of your campaigns, ad rates, selection of items and international visibility at any time with just a few clicks.