What is Promoted Listings?

Learn about Webinterpret's Promoted Listings service for eBay sellers and the key differences between Promoted Listings Standard and Promoted Listings Advanced. Promoted Listings helps your items stand out among billions of listings across eBay and be seen by millions of active buyers, increasing the likelihood of a sale. Promoted Listings is available for your international (Webinterpret) and domestic listings.

Topics in this article:

 

What is Promoted Listings Standard?

Promoted Listings Standard costs as much as you’re willing to pay. The ad fee is a percentage of the transaction value (excluding shipping) that sellers agree to pay for the advertising. You're only charged when a buyer clicks on your promoted listing and purchases your item.

Source: Promoted Listings Overview, eBay

If you are interested in using Promoted Listings Standard, refer to Get started with Promoted Listings Standard.

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What is Promoted Listings Advanced?

Promoted Listings Advanced drives traffic to your listings with preferred access to the top slots of search results. With Promoted Listings Advanced you'll have access to additional controls such as keyword, budget, and bidding options to target your ads. You're charged when a buyer clicks on your promoted listing.

Source: Promoted Listings Overview, eBay

If you are interested in using Promoted Listings Advanced, refer to Get started with Promoted Listings Advanced.

 

What is the difference between Promoted Listings Standard and Promoted Listings Advanced?

 

Listing type

Pricing model

Keyword control

Placement

Benefit

Standard

Fixed-price

Cost per sale

No

Full eBay coverage

Maximum coverage,
no risk

Advanced

Fixed-price

Cost per click

Yes

Top spot in Search

Highest visibility,
budget and keyword control

We advise combining Promoted Listings Standard and Promoted Listings Advanced to optimize your chance of success, meaning maximum marketplace visibility with a blended budget approach.

 

Key benefits

Multiple markets, one service: Gain top visibility with items promoted across international and domestic marketplaces, all managed through one user interface.

An effortless solution: Automated item selection, rate selection, keywords selection and campaign set-up achieving maximum sales uplift with minimum ad spend.

Ad cost optimization: Webinterpret maintains complete control of ad costs and directly optimizes your campaigns based on your budget.

Expert knowledge: Benefit from our expert earnings at scale, as Webinterpret manages promoted listings for millions of items (internationally and domestically).

 

Key features

Marketing performance reporting: Track the most important metrics directly from the Webinterpret Marketing Dashboard, for every marketplace you choose to promote on.

Automated campaigns creation: Campaigns will automatically be created after accepting the Terms and Conditions for each marketplace you wish to promote in, so you can spend more time selling and less time setting up ads.

Ad cost optimization: Webinterpret considers eBay-suggested ad rates for each promoted listing and makes the necessary adjustments to ensure ads remain competitive on a local level.

Strategic item selection and promotion: Only the highest-performing items are promoted to maximize your sales increase.

Control your campaigns: Take control of your campaigns, ad rates, selection of items and international visibility at any time with just a few clicks.

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