eBay sellers using Webinterpret's Promoted Listings Standard service for their international and domestic listings now have access to a new feature: Exclusion of Items. This article explains how this feature works and where it can be found in the Webinterpret Dashboard.
Topics in this article:
- What is the exclusion of items feature for Promoted Listings Standard?
- How will this feature impact ad campaign results?
- Where can I find this feature?
- How to make changes to your excluded items
What is the exclusion of items feature for Promoted Listings Standard?
Sellers using Promoted Listings Standard now have the ability to control which items should not be promoted in their ad campaigns, in the event they do not want to promote all of their listings.
How will this feature impact ad campaign results?
It depends on each seller’s marketing strategy. Some sellers do not budget for advertising their entire inventory, so we released this feature to provide the option to select which items should be excluded from Promoted Listings Standard campaigns.
Where can I find this feature?
Exclusion of Items can be found in the Marketing Dashboard at the top of your Webinterpret Dashboard. From there, select YOUR ITEMS:
Using the Exclude by CSV button, upload a CSV file containing the IDs of the items you wish to exclude from promotion. The CSV file must contain one Item ID per line.
Once the CSV file has been selected, click Upload. The file will be processed and you can expect to have these items excluded from any campaign within the next 24 hours.
How to make changes to your excluded items
If any changes to the CSV file need to be made, download the previous CSV file, add or remove Item IDs from the list as required, and re-upload the list using the same process described above.