eBay Promoted Listings - How to Manage your Ad Rate

This article will guide you through how to manage and control your eBay Promoted Listings Ad Rate via your Seller User Interface (SUI).

If you are a current subscriber to our Promoted Listings feature, you can manage your Ad Rate percentage (%) directly from your Webinterpret Dashboard (Trial sellers will need to upgrade to the full feature to have access to the Ad Rate Manager; to check your eligibility log into your Webinterpret Dashboard).

Ad Rates are currently based on the default recommended percentage (as supported by eBay), which is between 1% and 3.5% per campaign (our smart strategy Ad Rate). If no changes are made, Webinterpret’s smart strategy algorithm will be chosen by default.

With your new Ad Rate Manager, you can also choose to select the percentage of your choice, depending on your desired budget and marketplace location. This is important as now you can choose to focus and increase Ad Rate on specific marketplaces, whilst (for example) utilizing the recommended Ad Rate on other marketplaces.

To simplify the process even further, we have launched the Webinterpret recommended Ad Rate option (a new option alongside the eBay recommended Ad Rate). Our recommendation is based on the current trending ad rate for the specified market, and factors in the products being promoted for the campaign.

This allows you to take the guesswork out of Ad Rate management, and will ensure your listings remain competitive on international markets.

To make changes to your desired Ad Rate, login in to your Seller User Interface Webinterpret Dashboard, click on Marketing and you will see your latest available reports.

Displayed on the right hand side (as shown below) will be ‘’Ad Rate’’ and here will show your current default eBay recommended percentage.


To change the Ad Rate Percentage, simply click on the pencil icon and confirm your chosen selection.

To summarize, the options available depending on preference and campaign spend, are as follows:

1: Utilize the current default Ad Rate (Webinterpret’s smart strategy), which will not exceed 3.5%;

2: Input a desired Ad Rate range in % and all items within the campaign will be promoted depending on Webinterpret’s recommendation;

3: Select Webinterpret recommended Ad Rates or eBay recommended Ad Rates directly;

4: Select a flat rate %, where all items will be promoted with this standard selected Ad Rate.

If you wish to remain on the default smart strategy Ad Rate, no updates or changes are necessary.

If you wish to check your Marketing statistics and reporting, please see this guide.

For Sellers on the Trial version of the eBay Promoted Listings feature, and who wish to upgrade to the full program, please confirm the upgrade via your Webinterpret Dashboard.


If you are not currently enrolled in our eBay programs or wish to diversify with our Cdiscount or Amazon subscriptions, please contact our Sales Team here.


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