Essential FAQs for Promoted Listings Standard

This article provides the answers to frequently asked questions (FAQs) about Webinterpret's Promoted Listings Standard service. Topics covered include which items can be included in a campaign, what you can expect from a Promoted Listings Standard campaign, and how much the service costs.

Topics in this article:

Which items can be included in a Promoted Listings Standard campaign?

To be eligible for Promoted Listings, a product should meet eBay prerequisites which are as follows:

  • The listing(s) are a fixed price (Buy It Now) item
  • The listing(s) are in one of the categories that support Promoted Listings (see the eBay article Categories that support Promoted Listings)
  • The listing(s) are not within the categories of real estate or motors
  • The listing(s) are not already being promoted (items can only be included in one campaign at a time)

For more information, please see the article Eligibility for Webinterpret Marketing.

Where are Promoted Listings Standard campaigns visible on eBay?

Promoted Listings will be prominently featured through buyer searches on the marketplace, sponsored modules on listing pages, and through My eBay (including sold or ended items pages, product results pages, and more).

The graphic below shows where and how Promoted Listings will have increased visibility to buyers on eBay:

epl_visible_ebay_1.PNG

How does Webinterpret select products from my listings to be included in a Promoted Listings Standard campaign?

Webinterpret follows the basic eBay prerequisites described above. Our algorithm selects items from your eligible listings and promptly kicks off a learning phase based on success rates. Based on these results, adjustments will be automatically made to consistently achieve the highest success rate.

Why can't I see selected items in the Promoted Listings campaign but they are present in my inventory? 

If you sponsor items on your domestic market by yourself, we cannot sponsor them with Promoted Listings as well. Items can be a part of one campaign at a time. That's why some items will not be visible in our campaigns but are present in your inventory. 

Do I need to accept the Terms and Conditions for each marketplace in order to start a Promoted Listings campaign?

Yes. For each marketplace you wish to activate Promoted Listings in, agreeing to the Terms and Conditions for that specific marketplace is required. Without this approval, we cannot start a Promoted Listing campaign.

As with international sales (in general), please bear in mind that the more markets you decide to advertise in, the likelier the case that you will see an increase in both listing visibility and sales!

Once I have accepted the Terms and Conditions for each marketplace, when can I expect to see my campaigns?

Promoted Listing campaigns are activated within 24-48 hours of the Terms and Conditions approval.

Where can I monitor my Promoted Listings campaigns and results?

Within your WebInterpret Dashboard, you can view campaign performance and metrics such as overall total sales, ad costs and impressions (i.e. views and clicks).

Please see the article How to access and view reporting for a deeper breakdown.

How does Webinterpret decide how many Promoted Listings campaigns and subsequent listings should be made?

eBay specifies a limit of 50 thousand items per campaign. As a result, we create as many campaigns as are required to promote your listings based on the most relevant data.

What Ad Rate percentage is applied to listings?

You can now manage your ad rate percentage (%) directly from your Marketing Dashboard using the Ad Rate Manager.

(IMPORTANT: Trial sellers using Promoted Listings for their international listings will need to upgrade to a subscription in order to have full access to the Ad Rate Manager (you can see your eligibility from the Dashboard). Trial sellers using Promoted Listings for their domestic listings can access and make changes using the Ad Rate Manager immediately).

Ad rates are currently based on the default recommended percentage (as supported by eBay), which is between 2% and 3.5% per campaign (our Smart strategy ad rate). We recommend using the Webinterpret Recommended rate ad rate option, since it is based on the trending ad rate for the specified market (as well as other specific factors related to the products being promoted in the campaign).

You can also select the ad rate percentage (%) of your choice, according to your budget and marketplace location.

For additional info on the Ad Rate Manager, see the article How to manage your Promoted Listings Standard ad rate.

What is the cost of Promoted Listings once the free trial expires?

For Promoted Listings Standard (for your international listings), there are no additional costs from Webinterpret's end.

During the free trial, we will cover the ad cost for you by providing a credit for those ad fees charged by eBay. Once the free trial expires, the feature reverts to our standard version which does not provide a credit for eBay ad fee charges. This means you will cover the ad cost charged by eBay, however, we do not add any additional fees for using our Promoted Listings Standard service.

For Promoted Listings Standard (for your domestic listings), fees charged by Webinterpret depend on the domestic listings plan you have chosen:

  • Performance plan: ($/£/€) 0 per month + 0.75% per sponsored transaction
  • Marketing plan (individual service option): ($/£/€) 20 per month + 1% per sponsored transaction

During the free trial, you will cover the ad cost charged by eBay, and there is no success fee charged by Webinterpret. Once the free trial expires, you will continue to cover the ad cost charged by eBay, and a 1% success fee will be applied from WebInterpret on any successful sales.

For more information, please see the article Webinterpret Pricing Plans.

NOTE: Any commission fees associated with your subscription plan are entirely separate from the Promoted Listings service fees described above and remain as is.

During the Free Trial, how does the credit process work?

A credit will appear directly on your monthly invoice during the free trial period.

Will my Free Trial automatically end after the first month?

Once the one-month free trial period has ended, you don't need to take any additional action to continue using the Promoted Listings feature. We will keep your campaigns active, and you will be a part of the non-sponsored eBay Promoted Listings plan.

Can I select which listings are part of a Promoted Listings Standard campaign?

Yes. Our Exclusion of Items feature allows you to control which items should not be promoted in your ad campaigns, in the event you do not want to promote all of your listings.

For more information about this feature, check out our article How to exclude your items from being promoted on Promoted Listings.

Can I end active campaigns?

Yes. You can manage your campaigns by closing or pausing marketplaces any time you wish to. Please refer to the article How to open and close marketplaces for Promoted Listings.

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