This article (and accompanying video) will show you how to utilize the Conversion chart tool within your Seller User Interface. This enables making sure your International Buyers can find what they're looking for, increase conversion rate, and also minimize order return rates.
Announcing Our Updated Conversion Chart System. Let’s see the latest improvements in the following video (and for more how to guides and self-service advice, check out our great new Video Tutorial section):
Selling items internationally (especially Europe >UK, UK > Europe) means differentials in relation to sizes & measurements. Imperial and metric measurements are entirely different, and therefore need to be converted or buyers will be totally unclear as to whether the product they are purchasing is the required size.
Not utilizing conversions is likely to impact sales and also increase the rate of return of unwanted products.
As per the above, we convert sizes & measurements on items listed from the UK to Europe and vice versa ie inches to centimetres.
eBay offers a list of specific size conversion guides available here.
For even more specific information on Conversion charts and how to manage all aspects of these for your listings, (and it's also available for your Amazon store too) check out this article here.
If you are not currently part of our Program, or wish to diversify to include other offers available, such as Cdiscount, Amazon, or eBay Promoted listings, please reach out to our Sales Team to see what we can offer.